is character based on photograph of Russian teenager Roman Zuev
wearing a knockoff shirt with the rapper Eminem on it, with "Eminem" misspelled "Sminem".
In February 2018
, Sminem grew into an unofficial mascot for 4chan's /biz/ board, where users joked about him as though he were emblematic of a person who succeeded in the cryptocurrency market.
In memes, Sminem often opposes the Bogdanoff twins
, serving as a symbol of gains and bullish market as opposed to the Bogdanoffs symbolizing losses, bearish markets and market manipulation. The trend found reflection in popular meme videos by YouTuber Bizonacci
posted in early 2018 (examples shown below).